Ignite U: Surprise--Press Releases (Still) Work!
The traditional press release is alive and well—and worth your time. Learn about what to say and how to say it in a way traditional media outlets want to hear. In his role at both Cantigny Park and Cantigny Golf, Jeff Reiter uses press releases and media relations to elevate the visibility of Cantigny. He’ll show us how we can capture the attention of editors and readers for our own businesses through the power of public relations.